How to name a startup: 7 practical criteria
A practical method for evaluating startup names by pronunciation, recall, spelling, domain availability, range, and trademark risk.
Editorial notebook · naming and technology
Ideas need names that can grow.
Criteria, tests, and decisions for people building startups, software, and digital products.
Articles
Editorial themes
01
Strategy
How a name creates positioning without limiting the product’s future.
02
Sound
Pronunciation, spelling, rhythm, and the signals that make a word memorable.
03
Availability
Domains, trademark research, and what each check actually proves.